AUTUMN/WINTER 2017 TRENDS Forget Fashion Week, we're more excited about the latest colour palettes, textures and materials for homes. Here's our round-up of the trends ... Read Feature
Airbnb’s popularity is on an inexorable rise. London is embracing the lucrative ‘sharing economy’ trend with open arms – and there’s huge demand to stay in less traditional accommodation that offers home comforts and favourable rates – two things that larger hotels cannot.
Currently there are a staggering 31,408 hosts in the capital letting out their properties on Airbnb. And thanks to the emergence of Airbnb management services – like Portico Host – it’s easier than ever to cash in on AirBnb.
Here’s Portico Host’s top 10 tips for making money on Airbnb…
1. Be smart with the 90 day limit
Airbnb is a great short-term solution for landlords or sellers who have a vacant property. There’s emphasis on the words short-term here because home listings in Greater London are now limited to 90 days per calendar year.
That isn’t to say however that you should rule out Airbnb if you’re a landlord who favours long-term tenancies. Tenant demand surges by up to 64% in June – September, as recent graduates head straight to London to find their first job. It’s a clever idea therefore to synchronise your tenancy dates to take advantage of higher prices and shorter voids in summer. One way of doing so – and potentially maximising your income – is to put your property on Airbnb during the colder months, before switching to a long-let or as AST tenancy when demand is highest in the summer.
It’s also important to remember that it is only ‘entire home’ listings that are subject to 90 day rule – so there is nothing to stop you renting out one or even three out of four rooms of an entire home for the whole year. The rents you can achieve during weekend stays or overnight stays can easily match or beat what you could achieve for a monthly rental income from a normal tenancy – plus you can enjoy the flexibility of choosing when to put your property up for rent, and when not to.
2. Get the price right
Pricing your Airbnb listing right is key to maximising your income. Typically, properties earn at least 25% more on a short-term or AirBnb let than on a long-term tenancy, even with a 70% occupancy rate.
If you haven’t rented out your property before, look at similar listings in your area that have lots of reviews to get an idea about the right price range. It’s always worth starting at a slightly lower price to capture the initial bookings. After you build up your reviews, you’ll need to raise your prices accordingly.
3. Selling your home?
If you’re selling or in the process of selling a vacant second home, why not make some extra income while the property is on the market?
Portico London estate agents give you the option to put their property on Airbnb while it’s on the market with them – whether it’s for one week or three months. All you need to do is let them know you’d like your property listed and they’ll take care of everything, from listing the property online to cleaning, laundry and arranging access.
4. What’s the Wi-Fi code?
Wi-Fi: it’s an absolute must in Airbnb properties!
Most guests will automatically tick ‘Wireless Internet’ as a must-have amenity when searching Airbnb, so if you property doesn’t provide Wi-Fi, it won’t show up in their search.
If you don’t already have Wi-Fi already installed in the property, consider buying a dongle or finding another short-term solution.
5. Location, location, location
It’s a common misconception that only super central properties work on Airbnb.
Portico Host claim that there’s a massive market for families looking for short-term solutions, perhaps while they’re searching for a house to buy or rent, and also strong demand from people who are working temporarily in the capital. In fact, nearly 10% of Airbnb customers travel for business. These guests are usually looking for a longer-let, and are less concerned about the location of the property.
6. Keep your guests happy!
Success on Airbnb is measured by happy customers and good reviews.
The number one rated London listing on AirDNA is a room within a flat, (the host stayed in the other room), boasting 48 five star reviews. Scrolling through the property reviews, certain points come up again and again: great communication, spotlessly clean, super responsive, and that the property perfectly matches the description.
It’s so important that you clearly communicate what you’re offering, as a guest is going to be disappointed if the property doesn’t live up to its description. The more great reviews you get, the more bookings you’re likely to achieve – and the higher the price you can charge.
Portico Host’s Account Managers work tirelessly to ensure their guests have a fantastic stay, providing hotel standard linen, replying to all queries and questions, and allowing for 24/7 check-ins.
7. Be selective
The hardest part for any Airbnb host is to weed out troublesome guests.
If you’re using Instant Book, a button which allows guests to book without any sort of email exchange, make sure to check that the guest/s can provide a Government ID and have recommendations from other guests.
If you’re not using Instant Book, it’s imperative you respond to any communications quickly and politely, not just while vetting guests but also when replying to messages and questions guests have during their stay.
8. Convenient check-in times
Convenience is key with short-term rentals. Guests will want to be able to check-in and check-out at times that suit them, so having round the clock access is a real bonus.
Portico Host arrange 24/7 access for their guests, either through installing a lockbox at the property or through their network of 17 offices across London.
9. Coupling up
Earn money from your property when you’re not using it! If you spend a lot of time at your partners’ home, it may be worth putting your room or property on Airbnb. It’s a fantastic way of generating passive income – and you can choose when it’s available to rent and when it’s not.
10. Get your Airbnb property managed!
With years of property management experience and their own in-house handyman and cleaning service, they’re perfectly placed to offer a premium Airbnb Management London service.
Portico London estate agents have 18 offices across London. Click on the following links if you would like to buy, sell or let your property in that area: Acton estate agents, Battersea estate agents, Bloomsbury estate agents, Camden estate agents, Clapham estate agents, Dulwich estate agents, Fulham estate agents, Hammersmith estate agents, Highbury estate agents, Islington estate agents, West Hampstead estate agents, Bethnal Green estate agents, Leyton estate agents, Walthamstow estate agents, Ilford estate agents, Forest Gate estate agents, Woodford estate agents and Chigwell estate agents.
Mark Lawrinson, Regional Sales Director of Portico London estate agents, has spoken out about the possible effects of Brexit on the London housing market, saying, “... Read Feature
The Bank of England has increased its base rate from 0.25% to 0.5%, the first rate rise in 10 years – here's how the rise will affect the property ... Read Feature