Haha, my other half and I always laugh about this whenever we walk by! For me, the food was OK, I liked the variety but none of the dishes we tried were particularly special. Scoffer's across the road is MUCH more enjoyable and there is no queue!

I go a lot, used to go pre baby and queue, not really sure why, I'm no hipster! I think probably because of the food, it's not bad at all and it does have a very good brunch menu which is lacking in a lot of other places BTC. And for what it's worth I've been to the Breakfast Club in Islington, Soho and Shoreditch and people queue for all of them. I personally prefer the food at Bill's though. These days I mainly go during the week to Breakfast Club and it's a far nicer experience. Imagine, you actually get to choose where you want to sit!

It's good breakfast in a home from home feel, but to queue like this is completely irrational. We have often driven past scratching our heads mouthing the suggestion of trying Cote on the corner instead - equally as good and no queue! But maybe not quite so hip....but you don't eat 'hip' do you? Time to spread the breakfast love around and stop this insane queuing.

agreed!

It's a fun place but not THAT fun

I've been with the family. Pretty good food, spacious but beyond that no better than say Scoffers in my opinion. Don't get me wrong, I enjoyed it, would go again but never wait in the rain like the 'hipster set'.

Personally there are 3 things I would never queue for; pizza, breakfast or getting into a pub.

Just curious as to why people queue for so long to get in. Has anyone been? What makes it so popular?