by papinian » Sun Nov 06, 2016 6:08 pm
Denwand wrote:They were taken over by the group that owns "Giraffe" - they didn't waste any time in shutting the Southside branch down either - it was closed within days of the takeover announcement.
This is not true. The group that owns Giraffe only took over some of the Ed's restaurants. The rest were closed by KPMG, the administrators of the existing company.
All the details are here:
https://www.thecaterer.com/articles/368 ... nistration
Frankly, I am not surprised that the Southside branch was not one of those acquired. The casual dining offering at Southside is saturated, the location of the Ed's was very poor, and it was too close to McDonald's. Ed's was essentially the new Wimpy's with a similarly poor attitude to market segmentation and differentiation. Like Frankie & Benny's it became associated with lower middle class white English customers which is pretty much the death knell for any casual dining chain.
[quote="Denwand"]They were taken over by the group that owns "Giraffe" - they didn't waste any time in shutting the Southside branch down either - it was closed within days of the takeover announcement.[/quote]
This is not true. The group that owns Giraffe only took over some of the Ed's restaurants. The rest were closed by KPMG, the administrators of the existing company.
All the details are here: https://www.thecaterer.com/articles/368815/giraffe-owner-buys-33-eds-easy-diners-26-in-administration
Frankly, I am not surprised that the Southside branch was not one of those acquired. The casual dining offering at Southside is saturated, the location of the Ed's was very poor, and it was too close to McDonald's. Ed's was essentially the new Wimpy's with a similarly poor attitude to market segmentation and differentiation. Like Frankie & Benny's it became associated with lower middle class white English customers which is pretty much the death knell for any casual dining chain.