There is also a breastfeeding cafe tomorrow morning from 10am until 11:30 at Stormont Health Centre (5-11 Antrim House, Stormont road, SW11 5EG).
I definitely recommend you see someone to check your baby is latching properly and show you various positions or techniques so ensure the baby isn't just attaching themselves to your nipples, causing you more pain.
I had a lot of nipple damage for the first 6 weeks with my first child due to tongue tie and then had nipple thrush for around 4 months. Various techniques that helped me was the “breast-sandwich” technique to get more breast tissue into baby’s mouth and 'laid back' or biological nurturing position (videos on YouTube- such as some of Jessica burton's clips). Skin to skin with the baby helped also and maybe get tongue tie rules out as a cause of the discomfort.
Let your breasts get plenty of air and you can also use cabbage leaves/ hydrogel pads to help sooth them. The GP prescribed Novogel gel pads to help with the damaged nipples which were great.
There is lots of support out there i.e La Lache League, lactation consultants (
http://www.lcgb.org/consultants_local_london.html#S), NCT helpline...... Unfortunately that for something so 'natural' it can be a bumpy road at the beginning. I promise it will get better and one day (soon) everything will just click into place and you won't look back