Um, sorry to be yet ANOTHER photographer replying to this...
Firstly, I understand Sam's annoyance. I am up-front about my prices BEFORE clients book me.
We all know friends who can take nice photos, however my counter-argument is, you get what you pay for.
There are photographers at all levels of the market, to suit every budget.
I used to charge very low prices when I started out, but the more I learned about the true cost of running a photography business, the more I realised I needed to charge. I'm still reasonable, some think I am great value, some perhaps cannot afford my prices.
I charge a modest booking fee, then you can buy as little or as much as you like later. No hard-sell!! Obviously I try and take lots of great photos that you'll buy, so I can afford to pay my bills...
I know photographers that earn thousands just from one family portrait session, but they don't pretend otherwise and they cater for clients that can afford them. They also take stunning photos...
You can read a more detailed discussion on my website:
http://charlieroundturner.com/invest-in-the-best/
Or just check out my portfolio and get in touch if you want more info!
http://charlieroundturner.com/2011/01/p ... amilies-2/