Stop Funding Hate Post Reply

[Jen66]

People are interpreting this as them not advertising - which is not what they've said at all. Promotion is not the same as advertising.

[lua]

Promotions are a type of advertising. And the father who wrote to Lego in the first place asking them to stop their collaboration with the DM, was specifically referring to their promotions.
And, anyway, does it matter? This is a major brand saying they are cutting ties with the DM as a direct response to a campaign you described as meaningless. And If that's what you believe, is absolutely fine. Others have a different opinion, and that's fine too.

[Jen66]

It doesn't say that at all!

[Happymama]

On the independent is says "Stop Advertising"....in any case not such a meaningless campaign! Have joined too!

The Daily Mail is a disgusting paper... And Katie Hopkin's column a complete disgrace.

http://www.independent.co.uk/news/uk/ho ... 13361.html

[Jen66]

All the Independent are going on is the Lego tweet - which does not mention advertising.

[Punctured Bicycle]

With the amount of coverage this is getting the implication is the Lego/Daily Mail relationship is most probably over for good irrespective of the semantics of the statement from Lego.

https://www.channel4.com/news/lego-and-the-daily-mail