5 failsafe swimwear wins to know about this season

Thankfully, last year’s uncertainty about Summer breaks abroad is fast becoming a distant memory with many of you planning on heading for guaranteed sun over May half term and for your Summer break.  It is also great to hear our lovely Amélie’s Follies customers talking excitedly about those much delayed & rescheduled breaks, be it a girl’s weekend in Ibiza or a romantic break to Italy to celebrate a big birthday.  Holidays are finally happening.

There’s lots of newness and trends out there and it can be confusing so here’s some tips and our edit of 5 failsafe, on trend colours that will instantly update your swimwear:

‘Firstly, if you’ve booked a holiday take a good hard look at your swimwear now to spare any last-minute panics or nasty surprises’

If you have booked a holiday our key piece of advice is to unpack your ‘Summer box’ of swimwear now and take a good hard look.  It may be that some of it hasn’t seen the light of day for several years.  Have your costumes, bikinis and cover-ups seen better days, has your shape changed, does your swimwear make you feel good, are they dated, are they your best colours or are they simply not fit for purpose.

If it’s a resounding ‘no’ to any of these then don’t worry, at Amélie’s Follies we have carefully selected a range of swimwear to flatter all shapes and sizes with some ranges going up to an I cup.   The collections have been curated with real bodies with real lives in mind, so you can be sure you will enjoy swimming and playing with the children, posing with a cocktail for the all-important selfie or perhaps paddle boarding with no embarrassing reveals and all whilst looking the best version of you in shapes and colours that flatter.

Emerald green is one of the must have colours this Spring / Summer

This is the colour of the season whether it’s on its own or integrated into a print.  It is a fabulous colour to wear and suits most people.  There is bound to be an emerald option that plays to your best features.

Khaki, sage, army and olive green hues are wonderfully soft and flattering

Staying with green this Summer the other key colour story is the subtle army, khaki, sage and olive hues – wonderfully soft and flattering colours which particularly compliment blondes.  If you have been shopping recently you will have noticed that this colour story is everywhere from dresses to shirts, shoes to beachwear.  Here are our top picks:

Orange brings out the golden hues in your skin

This is a controversial colour for some but orange is actually one of the most flattering colours you can pick when it comes to your swimwear.  We are talking Orange orange here, a bright, zesty orange – not coral.  It brings out the golden tones in skin and tan to give a neat shortcut to helping you look healthy and glowing just as if you have already had 2 days in the sun.

Animal print as a modern classic

Leopard, zebra, tiger, snakeskin – animal prints come in all sorts of sizes, styles and colourways.  They might not be for everyone but for many they are a modern and stylish update.

We couldn’t do a top 5 without featuring the all-time classic monochrome

Just like a classic LBD for many of us black is the swimwear colour of choice.  To elevate this classic go-to, consider adding a little white or cream detail.  Monochrome is another colour icon that is completely timeless and always chic.  Whether you are on the beach in Cornwall or on a yacht in St. Tropez, monochrome is never out of place.


We have much more in store to show you, including the popular high waisted bikinis looks, the perennial favourite string bikinis, stylish asymmetric once pieces and strapless designs for an even sun tan and of course stylish one pieces to flatter all shapes and sizes.  We offer the same fitting service for swimwear as we do for bras.  Book yourself in for an appointment and enjoy a stress-free personal shopping experience.  With beach bags, sun hats and a wide variety of beach friendly dresses, trousers, kaftans and sarongs we can help you effortlessly put together an entire summer wardrobe without breaking a sweat.

We look forward to seeing you.

Catherine & Marie

34 Webbs Road, London SW11 6SF | Mon – Sat: 10am-5.30pm | 020 7924 3826


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