by Annabel (admin) » Fri Jul 10, 2020 3:15 pm
marketing OFFICER LONDON, UK
COMPANY DESCRIPTION
The Hampshire School Chelsea is a leading co-educational London day school offering an Early Years, Pre-Preparatory and Preparatory education for children aged 3 to 13 years. Located just off the King’ Road in the former Chelsea Library, the school offers an outstanding curriculum driven by exceptional teaching. The school’s historic setting inspires children to achieve their best, discover their own unique abilities and interests whilst aiming high academically. Working in partnership with parents, the School empowers pupils to become lifelong learners in preparation for their future lives with all children transitioning successfully to a broad range of day and boarding schools in London, across the UK and abroad. The Hampshire School Chelsea is part of the GEMS Education group and its European subsidiary, Bellevue Education; a family of schools across the UK and in Europe with headquarters in London, UK.
JOB DESCRIPTION
As Marketing Officer of The Hampshire School Chelsea, you are responsible for the marketing and communication plans for the school. Working in close partnership with the Admissions Registrar and with support from the Bellevue marketing team, you will lead on the implementation of initiatives and activities that drive recruitment and promote word of mouth and parent satisfaction. The position requires a flexible and goal driven “all-rounder” with an entrepreneurial spirit, a strong work ethic and a drive to build a strong brand presence for The Hampshire School Chelsea. We are looking for a person who is self-motivated, creative and has a sincere interest in other people. With a strong focus on goals and detail-orientation, this role provides you with a great deal of responsibility and autonomy. If you enjoy working hard and are motivated by seeing the results of your efforts, this position will both challenge and inspire you. In this role you will report directly to the Head of School, with close links to the Bellevue central marketing team as a member of its wider team.
This is a part-time position (3 – 4 days a week), start date: September 2020 (negotiable)
Salary: £25,000 FTE depending on experience and agreed hours
THE MARKETING OFFICER IS EXPECTED TO
- Implement and lead on the marketing plans to ensure effective channels to market and timely executed activities/campaigns
- Drive pupil recruitment and retention through marketing and communication initiatives to ensure targets are met
- Ensure a strong brand message and positioning through a clear communication mix and PR strategy
- Manage and maintain the school’s website, social media, listings and online campaigns
- Work closely with staff on parent communication and regular newsletters
- Work in partnership with and support the admissions registrar for a strong admissions process
- Promote and build good relationships with outside institutions or groups such as nurseries, relocation agencies, and local businesses
- Plan, promote and execute school events such as open days, induction events, school tours and parent events
- Draft, collate and edit copy for marketing materials including newsletters, prospectus, parent handbooks, flyers and adverts
- Liaise with printers, designers and suppliers for marketing collateral and digital requirements
QUALIFICATIONS AND REQUIREMENTS
- Minimum of 4 years’ work experience in marketing, PR and communications. It is not essential to have a background in education, but it could be an advantage
- Proven track record of leading and executing successful campaigns and marketing initiatives
- Excellent communication skills with fluency in English
- A team player with strong interpersonal and communications skills
- Organised and able to keep on top of many details and prioritise effectively
- Creative with excellent writing, editing and proof-reading skills, with the ability to produce well formatted newsletters, programmes and presentations
- Working knowledge of using online content management programmes
- You will also be extremely sales-minded, energetic and positive
- You have gotten a bachelor degree or completed an education
- You are an all-rounder and you enjoy doing daily administrative routines as much as creating new marketing ideas or finding solutions to problems
[size=100][font=Calibri][size=100][font=Helvetica][color=#272525]marketing OFFICER[/color][/font][/size][/font][/size][size=100][font=Calibri] [size=100][color=#666666]LONDON, UK[/color][/size][/font][/size]
[size=100][font=Calibri][size=100][font=Helvetica][color=#272525]COMPANY DESCRIPTION[/color][/font][/size][/font][/size]
[size=100][font=Calibri][size=100]The Hampshire School Chelsea is a leading co-educational London day school offering an Early Years, Pre-Preparatory and Preparatory education for children aged 3 to 13 years. Located just off the King’ Road in the former Chelsea Library, the school offers an outstanding curriculum driven by exceptional teaching. The school’s historic setting inspires children to achieve their best, discover their own unique abilities and interests whilst aiming high academically. Working in partnership with parents, the School empowers pupils to become lifelong learners in preparation for their future lives with all children transitioning successfully to a broad range of day and boarding schools in London, across the UK and abroad. [/size][size=100]The Hampshire School Chelsea is part of the GEMS Education group and its European subsidiary, Bellevue Education; a family of schools across the UK and in Europe with headquarters in London, UK. [/size][/font][/size]
[size=100][font=Calibri][size=100][font=Helvetica][color=#272525]JOB DESCRIPTION[/color][/font][/size][/font][/size]
[size=100][font=Calibri][size=100]As Marketing Officer of The Hampshire School Chelsea, you are responsible for the marketing and communication plans for the school. Working in close partnership with the Admissions Registrar and with support from the Bellevue marketing team, you will lead on the implementation of initiatives and activities that drive recruitment and promote word of mouth and parent satisfaction. [/size][/font][/size][size=100][font=Calibri][size=100]The position requires a flexible and goal driven “all-rounder” with an entrepreneurial spirit, a strong work ethic and a drive to build a strong brand presence for The Hampshire School Chelsea. We are looking for a person who is self-motivated, creative and has a sincere interest in other people. With a strong focus on goals and detail-orientation, this role provides you with a great deal of responsibility and autonomy. If you enjoy working hard and are motivated by seeing the results of your efforts, this position will both challenge and inspire you. [/size][/font][/size][size=100][font=Calibri][size=100]In this role you will report directly to the Head of School, with close links to the Bellevue central marketing team as a member of its wider team. [/size][/font][/size]
[size=100][font=Calibri][size=100]This is a part-time position (3 – 4 days a week), start date: September 2020 (negotiable)[/size][/font][/size]
[size=100][font=Calibri][size=100][color=black]Salary: £25,000 FTE depending on experience and agreed hours[/color][/size][/font][/size]
[size=100][font=Calibri][size=100][font=Helvetica][color=#272525]THE MARKETING OFFICER IS EXPECTED TO[/color][/font][/size][/font][/size]
[list]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Implement and lead on the marketing plans to ensure effective channels to market and timely executed activities/campaigns[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Drive pupil recruitment and retention through marketing and communication initiatives to ensure targets are met[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Ensure a strong brand message and positioning through a clear communication mix and PR strategy[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Manage and maintain the school’s website, social media, listings and online campaigns[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Work closely with staff on parent communication and regular newsletters [/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Work in partnership with and support the admissions registrar for a strong admissions process[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Promote and build good relationships with outside institutions or groups such as nurseries, relocation agencies, and local businesses[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Plan, promote and execute school events such as open days, induction events, school tours and parent events[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Draft, collate and edit copy for marketing materials including newsletters, prospectus, parent handbooks, flyers and adverts [/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Liaise with printers, designers and suppliers for marketing collateral and digital requirements[/font][/size][/font][/size]
[/list]
[size=100][font=Calibri][size=100][font=Helvetica][color=#272525]QUALIFICATIONS AND REQUIREMENTS[/color][/font][/size][/font][/size]
[list]
[*][size=100][font=Times New Roman][size=100][font=Calibri][color=black]Minimum of 4 years’ work experience in marketing, PR and communications. It is not essential to have a background in education, but it could be an advantage[/color][/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri][color=black]Proven track record of leading and executing successful campaigns and marketing initiatives [/color][/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Excellent communication skills with fluency in English[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri][color=#262626]A team player with strong interpersonal and communications skills[/color][/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]Organised and able to keep on top of many details and prioritise effectively[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri][color=black]Creative with excellent writing, editing and proof-reading skills, with the ability to produce well formatted newsletters, programmes and presentations[/color][/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri][color=black]Working knowledge of using online content management programmes[/color][/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]You will also be extremely sales-minded, energetic and positive [/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]You have gotten a bachelor degree or completed an education[/font][/size][/font][/size]
[*][size=100][font=Times New Roman][size=100][font=Calibri]You are an all-rounder and you enjoy doing daily administrative routines as much as creating new marketing ideas or finding solutions to problems[/font][/size][/font][/size]
[/list]
