Can I please ask where you got this information from as it is completely wrong?
Last year we charged the stall holders £210 for non food stalls and £260 for food stalls. This year we are charging £235 for non food and £285 for food stalls. So absolutely not "double".
The Christmas event barely breaks even, as the cost of the stalls and parking suspensions are around £150 each, and the remainder of the money goes on stewards, printing, publicity and so on. The stall are expensive (unlike the summer) because they have to be completely waterproof and weighted down to withstand the wind.
This year we have increased the cost because we are
going to be closing the road, and this again just adds to the cost. We do provide power, and this year we are looking to hire two big generators to supply power to all the stall holders. Please note that (as you will have seen in the promotion pack) we do not allow you to plug in heaters, but there would be no issue with having card machines and other lights as long as they are LED rather than power hungry halogen lamps.
Unfortunately we have to pass on most of the cost of the event to the stall holders as no-one ever seems to want to sponsor the event. We have tried everything from fundraisers to collection buckets (which brought in the princely sum of £16.73 two years ago!!) but to no avail. So as a side subject, if anyone would like to sponsor the event, the email address is below.
As I said above, I honestly don't know where you are getting your information from but for the sake of clarity if you would like to email email@example.com
we will be happy to put you in touch with the event organisers (who also organised the summer event). You will need to be quick though as after one week the event is already two thirds full.