I've been an estate agent in the Southwest London for over 16 years...
HIGH STREET estate agents fees vary between 1% (at the lowest) to 2.5% (and above in more expensive areas or on multi-instructions). You should never pay more than 1.5% for a sole agency HIGH STREET agency (in my opinion).
What you probably don't know though is that most estate agents (the agents themselves
actually selling your home) only get paid about 10%
of the total fee you pay. The remaining approx 90% goes to the agency. Not a great motivation to deliver you the highest price
However what you should do is use MOVELI (we are a local hybrid agency without offices).
MOVELI charge 0.75%
on sale + a £192 listing fee.
HOWEVER 40% of the sales fee goes to the estate agent themselves. Making them about TWICE as motivated as even the best high street agents to sell your property for the highest price.
Yes, our agents are extremely experienced and local living in your area as well. So, the agent earns more to deliver you the highest price, whilst you pay about half the price. It's a genuine win win.
If you want to know more drop me a line - I'm one of the founders - and I specialise in selling property SW11/SW12 area.
I'd love to have the opportunity to talk you through the local market.
020 3150 0733
(All percentage rates ex VAT)