Magical Augmented Reality Creatures come to CJ

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Magical Augmented Reality Creatures come to CJ

Postby charlotte_admin » Wed Oct 27, 2021 11:01 am

This October/November, families will be able to track down ten Mexican folk-art inspired ‘Alebrije’ in the heart of Battersea
This October half term, The Clapham Junction Business Improvement District (BID) has teamed up with trail experts – High Street Safari – to bring Alebrije! – an interactive, augmented reality (AR) trail – to The Junction locale, creating heaps of Halloween fun for all the family.
Alebrije is a magical Mexican folk art inspired walking trail, specifically designed for families with a range of children’s ages. Youngsters will follow the journey of the trail’s main character – Yolanda – as she finds herself lost in a strange magical world. To help her find her way home, families will be able to spot colourful and unique creatures in vinyl window displays of 10 local businesses, listen along to the immersive stories and excitedly open the characters in augmented reality to see them burst to life in 3D; once players open the AR they can take selfies or even record movies with the creatures! (to download a character on a smartphone).
The trail is completely contactless thanks to its cutting edge QR code, web-based platform, so anyone with a smartphone can take part. To play, families simply scan a poster or any trail character with their smartphone. There is no need to download any apps or register – it’s completely free. Participating families will be given a free e-book prize, even if they are unable to complete the trail. Those who fully complete the trail will also have the opportunity to enter a national competition to win a Nintendo Switch.
The Junction Executive BID Director, Roz Lloyd-Williams, commented, “As we slowly emerge from the impact of Covid, we wanted to find a fun and interactive way of encouraging footfall to our local businesses, particularly as we enter the key Christmas selling period. The Alebrije trail is a fantastic and fun opportunity for families to get out of the house and we hope they will enjoy exploring The Junction, with its wealth of high street favourites, independents and little gems and, at the same time, help the local economy and stock up for Christmas!”

Here is the list of the ten participating businesses:
  • [font]Pet Pavillion [/font]| 18 Battersea Rise, SW11 1EE
  • Chalkboard (educational toys) | 60 Northcote Road, SW11 1PA
  • Oddono’s (Italian ice-cream)| 69 Northcote Road, SW11 1NP
  • 2 Love Tea and Coffee House | 291-293 Lavender Hill, SW11 1LP
  • Party and Celebrate | 268 Lavender Hill, SW11 1LJ
  • The Source Bulk Foods | 99 St John's Road, SW11 1QY
  • Dan & Angel | 143 St John's Hill, SW11 1TQ
  • Battersea & Wandsworth Chiropractors | 207 St Johns Hill, SW11 1TH
  • Love Brownies Clapham Junction | 69 St John's Rd, SW11 1QX
  • The Body Shop | 19 St John's Rd, SW11 1QN

The trail runs from 23 October-21 November and takes just over an hour to walk, but it can be completed in more than one visit with a break for lunch in the middle! It’s a story-driven experience that players can complete in any order and, whilst being engaging and fun, is designed to encourage families to enjoy some exercise and discover hidden parts and the secret gems of Clapham Junction. 
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