Woldingham School is delighted to be have been awarded ‘marketing campaign of the year’ at the prestigious TES Independent School Awards 2019.
The judges recognised that our “Hidden Gem” campaign has been tremendously successful at cementing Woldingham’s position as an alternative to London’s highly selective day schools by targeting a single-message campaign through social media, advertising and partnerships. Our posters emphasised both Woldingham’s setting in an area of outstanding natural beauty and its proximity to London. Social media was used as a cost-effective way to reach “Facebook generation” parents. A push for third-party endorsements, including from national press, the London Wayfarers Hockey Club and London prep schools, also helped to attract 11+ applicants.Lead judge, Rachel Hadley-Leonard, from AMCIS, described Woldingham’s marketing push as a “resourceful campaign with a powerful strategy aimed at a very specific market, resulting in excellent, proven results.”
Woldingham Headmistress, Mrs Alex Hutchinson, commented: “I’m proud and delighted that the work our Marketing and, indeed, the wider Woldingham team have done to communicate the wonderful education that Woldingham provides has been recognised by this prestigious award. Our community benefits enormously from its diversity, and widening our intake even more is to the good of all.”