This is such a good ad, I had to share it with you as I know you'll all identfy with it! Can't say that McDonalds is a brand I particularly identify with, and I'm not sure when the last time I went there was, and yet somehow this paints pictures of them in my mind as an old friend, always there if I need them... Really clever advertising.
http://adsoftheworld.com/media/tv/mcdonalds_baby