Thanks Annsw80 and Pud1
for the thumbs up and positive feedback
Re ads its a tricky one. On the old site everything was very small on mobile so we had to change it. Ironically one of our motivations was to make the text for conversations stand out more but to do that we had to move the ads from the sides.
I think we probably got a little over excited re the new ad format and are working on both spreading them out so that they are less intrusive and changing a little more slowly ... we do however love our partners, almost all very local businesses and they help us provide the service that we offer.
Please keep the ideas and feedback coming, it's a great help