Latest Posts

New York Hotel RecommendationsTue Feb 18, 2020 6:54:46 pm -
5 Replies
New Soft Play CentreTue Feb 18, 2020 6:11:00 pm -
13 Replies
Puppy Training And WalkingMon Feb 17, 2020 3:45:34 pm -
2 Replies
Replacing A FenceMon Feb 17, 2020 2:52:41 pm -
1 Replies
Looking For Shop For Sustainable & Ethical Brands Pop-upMon Feb 17, 2020 1:01:09 pm -
1 Replies
Half Term ActivitiesMon Feb 17, 2020 11:08:48 am -
1 Replies
Nurseries For 1yr Old + In The Northcote Road AreaMon Feb 17, 2020 10:58:21 am -
NEW
Bag StolenMon Feb 17, 2020 10:49:03 am -
3 Replies
Mother And Daughter Martial ArtsMon Feb 17, 2020 9:22:27 am -
3 Replies
Staying Married For The Kids?Mon Feb 17, 2020 8:43:14 am -
25 Replies
Exclusive New Year Offer - FREE Onsite WiFi ImprovementSun Feb 16, 2020 6:20:53 pm -
4 Replies
Choosing Between SchoolsSat Feb 15, 2020 7:28:19 pm -
6 Replies
Re :job OpportunityFri Feb 14, 2020 7:40:06 pm -
1 Replies
Freezer FoodFri Feb 14, 2020 1:14:32 pm -
RECENT
The Orthodontic Practice Battersea - Your Experience And Opinions PleaseThu Feb 13, 2020 2:53:01 pm -
1 Replies
OutboxWed Feb 12, 2020 9:26:58 am -
2 Replies
Looking For An Interior Architect / DesignerTue Feb 11, 2020 2:44:07 pm -
10 Replies
Business Accountant/Personal Tax Consultant - Seeking RecommendationsTue Feb 11, 2020 1:30:15 pm -
3 Replies
Wilson's Vs TiffinTue Feb 11, 2020 10:04:02 am -
7 Replies
First Rate Boiler Engineer Needed: Any Recommendations?Sun Feb 09, 2020 4:56:45 pm -
2 Replies
Massive Champagne And Wine Sale NOW!!Sat Feb 08, 2020 3:54:54 pm -
RECENT
7+ Exams And Selective Schools GenerallyFri Feb 07, 2020 2:33:40 pm -
8 Replies
Cleaner:housekeeperFri Feb 07, 2020 12:43:57 pm -
3 Replies
Need A CarpenterFri Feb 07, 2020 10:50:40 am -
RECENT
Bilingual French/English Tutor And Babysitter AvailableThu Feb 06, 2020 11:49:35 am -
RECENT
BIscuiteers Icing Cafe Northcote Road - 241 DIY Icing Every Tuesday!Wed Feb 05, 2020 4:26:35 pm -
RECENT
LOST - Small Soft Toy LionTue Feb 04, 2020 1:53:17 pm -
RECENT
**BEWARE WHILST WAITING IN A CAR AT CLAPHAM JUNCTION STATION**Tue Feb 04, 2020 9:21:18 am -
27 Replies
Lead Tin - Bookbinding WorkshopsMon Feb 03, 2020 2:25:51 pm -
RECENT
Northcote Village?Mon Feb 03, 2020 11:27:28 am -
3 Replies
Family WellbeingMon Feb 03, 2020 11:15:25 am -
RECENT
Child Psychologist Recommendation NeededMon Feb 03, 2020 9:26:43 am -
2 Replies
Outdoor Fitness Clapham Common NorthsideMon Feb 03, 2020 9:10:02 am -
2 Replies
Parents Of Children With ASD – Request For AssistanceMon Feb 03, 2020 8:10:09 am -
1 Replies
Cleaner:housekeeperSun Feb 02, 2020 8:36:41 am -
RECENT
Agent For Letting A House In Clapham SouthFri Jan 31, 2020 2:02:51 pm -
5 Replies
Relocation/shipping Companies To AustraliaFri Jan 31, 2020 2:01:12 pm -
3 Replies
Architect Recommendations?Wed Jan 29, 2020 11:34:28 am -
5 Replies
Bridge Lane Nursery Battersea - Current Views?Tue Jan 28, 2020 10:59:47 pm -
1 Replies
Forest School - February Half Term ClubMon Jan 27, 2020 2:31:17 pm -
1 Replies
Do Children 5-10 Travel Free On South Western And Southern Rail London Routes? (5-10 Zip Oyster Photocards)Mon Jan 27, 2020 7:50:12 am -
9 Replies
Recommendation Needed: Fertility Clinic In London AND SpecialistMon Jan 27, 2020 7:18:08 am -
18 Replies
Calling All GardenersSun Jan 26, 2020 9:55:54 pm -
RECENT
Come And Sing Mozart’s Requiem!Sun Jan 26, 2020 4:01:15 pm -
RECENT
Purchasing Next To Springfield Hospital RedevelopmentSun Jan 26, 2020 12:20:02 pm -
5 Replies
Cheese And The Climate ...Sat Jan 25, 2020 6:07:37 pm -
1 Replies
MASSIVE JANUARY WINE CLEARANCESat Jan 25, 2020 7:58:33 am -
RECENT
Wandsworth Council FinesSat Jan 25, 2020 1:39:42 am -
1 Replies
Found. Kids Fire TabletFri Jan 24, 2020 8:13:43 pm -
RECENT
Recommending Personal TrainerFri Jan 24, 2020 1:53:46 pm -
RECENT

The Northcote Jeweller…guess who’s back!?

Last Updated on : 20th November 2019

Walking into the sparkly new store on Northcote Road, appropriately named The Northcote Jeweller, I was struck by how relaxed, contemporary and approachable it felt. I was met by music playing in the background, wide smiles and an array of eye-catching jewellery which reminded me that all that glitters is not (always) gold.

jewellery

Luke is the owner of the business which he set up down in Exeter back in 1991, so he has 28 years of jewellery knowledge, experience and expertise under his belt. Stuart is the director and the two have been working together for 25 years.

Inspired by his godfather who was a jeweller, Luke successfully applied to The Prince’s Trust for a small business loan back in ’91 and began by selling his small collection of silver jewellery door-to-door, working from his mum’s living room. He travelled overseas to source the pieces, and all these years later he still has good working relationships with many of those original partners. Similarly, they have some long-standing customers from those early days, no doubt thanks to the personal service – Luke would take the order on the doorstep, place the order on the customer’s behalf and then hand-deliver the jewellery back to the same doorstep.

Slowly the business expanded, and in 1996 it moved up to London, opening a shop in Mayfair’s Shepherd’s Market. In the early 2000s two more stores opened, one in Surbiton and one in Northcote Road, full of independents at the time and just starting out on its journey towards becoming the centre of Nappy Valley we know (and love!) today. Hatton Garden became their site for the wholesale business that has now been running for 28 years, supplying over 500 of the best jewellers in England, Ireland, the Netherlands and Austria. But of retail, Luke says, “I have chosen to open my flagship retail store in the area I know and love, the Northcote Road.”

The ‘fine jewellery’ element of the business was introduced around 15 years ago and continues to go from strength to strength, and Luke’s personal passion is coloured stones which he sources from all over the world and, like much of their stock, they design and manufacture themselves.

“I love coloured stones – well, obviously diamonds too, everybody loves diamonds!” he says with a twinkle in his eye, “but I spend a lot of time sourcing stones; we look for them unheated as so many of them are heated and treated these days. Our sapphires and rubies come from Ceylon, Sri Lanka and the Burmese border. We take all of the stones as they are and set them ourselves – two same-sized sapphires can look so different from each other, so we like to set them to best effect.”

So why the move back to Nappy Valley? Back in June, Luke and Stuart had a pizza in Buena Sera (“no wine involved”, Stuart hastens to add) and discovered that the lease was available on the shop they now occupy.

“I’d always loved having a shop here,” says Luke. “We just felt that the time was right for the business and without overthinking it, we just went for it. We signed in June and opened in September, so it’s been quite a whirlwind and there’s more to come in terms of our shop displays and offerings.”

“We think there’s a place in the local retail market for a new jewellery shop. There’s no other shop like it in the area and there’s such a village atmosphere – people like to look and try on in a relaxed environment. We have entry level silver earrings for just £24, up to whatever you want to spend! Fabulous coloured stones – rings, earrings and necklaces – brilliant presents for friends and family starting at £55, and then diamonds, emeralds, sapphires and more, including engagement rings, eternity bands, bespoke jewellery design, men’s gifts, christening gifts, valuations and a repair service,” says Stuart.

The store also offers a ‘Wish List’ so that any husbands, wives, partners or friends can get that present just right. Call in next time you’re passing, try on a few things and Luke and the team will keep what you like noted on file for the next time somebody wants to buy you something lovely.

As well as the contemporary jewellery – much of it designed by Luke himself – they buy in pre-loved pieces so you might find a vintage gem, or if you have anything you’re considering selling, call in to talk. The team is really friendly, not in the least bit stuffy or standoffish, and they even allow you to pay off an investment piece with no interest over an agreed time frame, usually three months. There’s nothing daunting about walking in, apart from perhaps realising how much of it you’d like to own!

“Since opening in September, we’ve been really pleased and it’s exceeded our expectations so far,” smiles Luke. “I really feel the business has gone full circle and we’re back where we always loved the best.”

Talking of full circles, over the years they have mentored other small businesses for The Prince’s Trust, and to this day donate £5 from every sale they make back into the charity. “We’re yet to be invited to a Garden Party though,” jokes Stuart. Now if that doesn’t make you want to try on a stunning coloured-stone ring, a stacking necklace or a diamond tiara, I don’t know what will. Did I mention it’s my birthday soon? And then it’s Christmas…


Managing Editor, Charlotte Peterson met with Luke and Stuart at:

The Northcote Jeweller

57 Northcote Road, SW11 1NP

0203 859 7310

info@thenorthcotejeweller.com

@thenorthcotejeweller

https://thenorthcotejeweller.com

You Might Also Like

New Supper Club raises funds for Royal Trinity Hospice

A delicious new culinary venture, The Abbeville Supper Club launched in December and has already raised over £1,100. The brainchild of local chefs Jean-Pierre Bird and ... Read Feature

When should you start being active with your baby ?

The simple answer is as soon as possible! But don’t worry - you will have already started the process before your little one was ... Read Feature

Get set….Go!

BUSYLIZZY BusyLizzy runs a wide range of fantastic postnatal fitness classes (that you attend with your little one), stimulating baby classes and relaxing pregnancy classes. ... Read Feature

Join the Discussion

Latest From Instagram