Hi, my name is Sarah and I am a Wandsworth mum who is currently taking a year out from my career to try and start up my own business (if you would like to know more, please see my blog - http://entrepreneurmum.wordpress.com/blog/. It is very early days so far and I am still at the concept stage but I would like to ask for your help…….
One of the business ideas I am working on centres around developing an on-line site for buying hampers of top end baby as gifts / gift subscriptions for new mums. To further develop this I really need to understand the UK baby gift market, or more specifically the premium end of it (for the sake of the survey I have determined this to mean ‘high value’ gifts of over £50). I need to understand who spends this kind of money and more importantly how and where they spend it. I have set up a survey that I am aiming to get between 50 and 100 people to respond to to try and give me a better understanding of people’s views and habits. The information is simply to help me make some decisions around the viability of this business. I will not be analysing data at the individual level, it is simply for me to get a picture of what mums think.
As an incentive / thank you I am going to select one of the completed entries at random to win a Melissa and Doug toy worth £25. I will ask for your email address at the end of the survey. Once again I would like to re-iterate that this will not be held with the data you provide me, nor will it be shared with anyone else. I would like to reach back out to you if / when I pursue this opportunity but you will be very welcome to opt out then and I can assure you I will not bombard you with e-mails or share your email addresses with anyone else.
Please can you complete the survey by 30th October.
Survey link - https://www.surveymonkey.com/s/giftmarketresearch
Thanks in advance – I really appreciate the input
Sarah
Twitter - @mum_business
Blog - http://entrepreneurmum.wordpress.com
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